Hennessy Black
Creative direction and Art direction
Invited to pitch for the new Hennessy Black website and proposed that the product and the conversation take the center stage. In the digital age consumers own brands. Brands need to co-exist with their audience and be a part of the conversation. Your fans are your army, embrace their passion to build conversations, the effect is local and global providing a platform for brand engagement.
The execution is to have the platform shaped by the conversation. You can switch between normal and conversation mode. In conversation mode the entire site is built with the profile images of people originating and participating in Hennessy Black conversations across social media destination. Conversation are aggregated to create the visual mosaic effect, each thumbnail represent a conversation.
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Platform features
• The navigation is a journey of discovery with use of 360° video immersing the user.
• Browse using your iphone: A web app on Iphone enabling to control the website thru the motion sensor and track pad.
• Access exclusive events and party with friends.
• Inspiring experiences that drive engagement.
• Download apps to take the experience with you.
Creative direction and Art direction
Invited to pitch for the new Hennessy Black website and proposed that the product and the conversation take the center stage. In the digital age consumers own brands. Brands need to co-exist with their audience and be a part of the conversation. Your fans are your army, embrace their passion to build conversations, the effect is local and global providing a platform for brand engagement.
The execution is to have the platform shaped by the conversation. You can switch between normal and conversation mode. In conversation mode the entire site is built with the profile images of people originating and participating in Hennessy Black conversations across social media destination. Conversation are aggregated to create the visual mosaic effect, each thumbnail represent a conversation.
_________________________
Platform features
• The navigation is a journey of discovery with use of 360° video immersing the user.
• Browse using your iphone: A web app on Iphone enabling to control the website thru the motion sensor and track pad.
• Access exclusive events and party with friends.
• Inspiring experiences that drive engagement.
• Download apps to take the experience with you.