Yoobot
Creative and Art direction
Currently one in three UK children are obese or overweight and if this trend continues, it is predicted that 90 per cent of today’s children will be by 2050. One core aim, to reduce the risk of today's children developing coronary heart disease by impacting the food and health choices they make now and encourage 11-13 year olds to take greater responsibility for their own health.
Working with GREY London in the making of Yoobot, an educational game which allowed children to experiment with the future health effects of diet. Children could either care for their ‘Yoobot’ or feed it into an early grave quite literally, learning about the effects of diet and exercise on their long-term health along the way. Over a million children created Yoobots and 78 per cent of the 11-13 year-olds who played claimed to have improved their diets.
View the website
_________________________
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Awards and publications:
NMA 2009, Cannes Cyber Lions 2008, IPA Best Dedication to Effectiveness, IPA silver . The FWA of the day. The internet case study.
Creative and Art direction
Currently one in three UK children are obese or overweight and if this trend continues, it is predicted that 90 per cent of today’s children will be by 2050. One core aim, to reduce the risk of today's children developing coronary heart disease by impacting the food and health choices they make now and encourage 11-13 year olds to take greater responsibility for their own health.
Working with GREY London in the making of Yoobot, an educational game which allowed children to experiment with the future health effects of diet. Children could either care for their ‘Yoobot’ or feed it into an early grave quite literally, learning about the effects of diet and exercise on their long-term health along the way. Over a million children created Yoobots and 78 per cent of the 11-13 year-olds who played claimed to have improved their diets.
View the website
_________________________
View online ad
Awards and publications:
NMA 2009, Cannes Cyber Lions 2008, IPA Best Dedication to Effectiveness, IPA silver . The FWA of the day. The internet case study.