What would you share?
Creative
A viral piece released across existing Nokia social media platforms that visually demonstrates the personal media stored, shared and bought through ovi. It uses the publicly shared content on Ovi to showcase it’s possibilities and create a never ending story with all this content.
_________________________
How to introduce it to interest the audience?
“What would you share?” will be introduced by a touring rock band (real act) that wrote a kind of tour diary. Pictures, music venues on map, gigs and backstage videos, band songs, games downloaded and played while travelling, friends and apps will be displayed in an interesting and emotional mini visualization. This will happen live and be random on the flash site and a video teaser / banners of this visualization will be created to drive the audience to the site destination.
What would you share?
At the end of the visualisation viewers will be prompt by a question “ What would you share” and to enter a reply (a place, name, or just a word). It will be used as a search term and the data reloads using all the publicly shared content on Ovi. Stories are built around that keyword in a very moody and immersive way.
Eg: Keyword “happiness” had been typed, imagine a 3D visualization letting you explore this content while listening “happiness” music.
Viewers could also explore in more depth the rock band tour diary. A user search result cloud tag could be access to show what are the most searches.
Creative
A viral piece released across existing Nokia social media platforms that visually demonstrates the personal media stored, shared and bought through ovi. It uses the publicly shared content on Ovi to showcase it’s possibilities and create a never ending story with all this content.
_________________________
How to introduce it to interest the audience?
“What would you share?” will be introduced by a touring rock band (real act) that wrote a kind of tour diary. Pictures, music venues on map, gigs and backstage videos, band songs, games downloaded and played while travelling, friends and apps will be displayed in an interesting and emotional mini visualization. This will happen live and be random on the flash site and a video teaser / banners of this visualization will be created to drive the audience to the site destination.
What would you share?
At the end of the visualisation viewers will be prompt by a question “ What would you share” and to enter a reply (a place, name, or just a word). It will be used as a search term and the data reloads using all the publicly shared content on Ovi. Stories are built around that keyword in a very moody and immersive way.
Eg: Keyword “happiness” had been typed, imagine a 3D visualization letting you explore this content while listening “happiness” music.
Viewers could also explore in more depth the rock band tour diary. A user search result cloud tag could be access to show what are the most searches.